What Will You Learn?

  • Customer Journey and its Benefits

    Learn what constitutes a customer journey and why is it important to improve lead generation, win rate, and web optimization.

  • Go-to-Market Strategy

    Learn how to develop impactful go-to-market strategies from customer journey discovery.

  • Using Voice of the Customer (VOC) to Discover Customer Journeys

    Get a VOC guide to help you discover customer journeys for your customer segments and personas.

  • Metrics to Measure Go-to-Market Success

    Learn more about suitable metrics for every stage of the customer journey. Understand the importance of cycle time and the need to be responsive to customer requests.

  • Using Data Analytics to Uncover Customer Journey Insights

    Improve the lead conversion rate of your marketing funnel and make your lead qualification or lead screening more customer-friendly by using data analytics.

  • Marketing and Sales Alignment

    Understand why seamless marketing and sales alignment is critical for successful alignment of go-to-market strategies with your customers' journeys.

Why buy the course?

A small investment in example-based learning can improve the communication of your value proposition, while enhancing customer experience and satisfaction.

Imagine improving your lead generation and win rates while delighting the customer! Wouldn't that make you the marketing genius in your team?

  • $49.00

    Compare to theory-based courses that can cost hundreds of dollars and can take months to complete.

    Quickly learn practical and useful customer journey concepts, based on real-world examples, to help you get started quickly.

    Get started now

Course curriculum

Your Instructor

Experienced marketing leader and teaching enthusiast

Jay Shah

Jay has substantial experience transforming businesses with data-driven and customer-focused marketing initiatives, building highly engaged teams, and leading in global organizations, He has an illustrious career of 14 years in product management & marketing, digital marketing, data analytics, and pricing strategy across multiple industries, and has also run multi-million dollar businesses. Jay enjoys helping companies and individuals craft and communicate their value proposition to their audience.

LinkedIn: https://www.linkedin.com/in/jayshah22/