To 'BANT' or not to 'BANT'?
A real-world example of applying statistical analysis to improve the customer experience associated with lead qualification.
Optimize Your Marketing Funnel to Increase Lead Conversion Rate
Analyze your marketing funnel to identify which type of marketing leads convert better to orders.
Are Your Web UX Improvements Statistically Significant?
A real-world example of applying scientific decision-making (hypothesis testing) to validate web UX improvements.
Can You Use Predictive Analytics to Forecast Business Volume?
A real-world example of using marketing metrics like marketing spend, web traffic, lead volume etc., as leading indicators to forecast business performance.
