What Will You Learn?

  • Unleash the Benefits of Strategic Content Marketing

    Focus your content marketing on educating customers on their applications and help solve their jobs-to-done and pain points.

  • Unlock the Power of Free Marketing

    Use the power of SEO to show up when customers are searching for how to solve their pain points and get answers for questions on their application.

  • Increase the Average Selling Price of Your Marketing Opportunities

    Increase your average selling price by marketing and selling a complete solution for your customers' applications versus individual products.

  • Grow your Marketing Leads and Improve the Win Rate of Your Opportunities

    Grow your lead volume with the help of educational content.
    Improve your win rate with application-focused sales enablement tools.

  • Streamline Your Paid Marketing Strategy

    Tie the right paid marketing tactics to the right stage of the customer journey and to the right content in order to improve marketing ROI.

  • Generate Customer Preference Earlier in their Journey

    Drive customer need recognition and learn how to help customers earlier in their journey so that they prefer your products when they are in a purchase cycle.

Why buy the course?

A small investment in example-based learning can improve your marketing ROI.

Imagine harnessing the power of free marketing by providing educational insight to your customers on their applications. Wouldn't that make you the marketing genius in your team?

  • $29.00

    Compare to theory-based courses that can cost hundreds of dollars and can take months to complete.

    Quickly learn practical and useful customer application concepts, based on real-world examples, to help you get started quickly.

    Get started now

Course curriculum

  • 1

    Chapter 1: Introduction

  • 2

    Chapter 2: Real-World Case Study

  • 3

    Chapter 3: Application Marketing Definition

    • Application Marketing Framework and Rationale

    • Chapter 3 Quiz
  • 4

    Chapter 4: Implementation

    • Implementation With Real-World Examples

    • Website Ecosystem Example

    • Implementation With Real-World Examples (Continued)

    • Another Website Ecosystem Example

    • Chapter 4 Quiz
  • 5

    Chapter 5: Conclusion

    • Things to Watch Out For

Your Instructor

Experienced marketing leader and teaching enthusiast

Jay Shah

Jay has substantial experience transforming businesses with data-driven and customer-focused marketing initiatives, building highly engaged teams, and leading in global organizations, He has an illustrious career of 14 years in product management & marketing, digital marketing, data analytics, and pricing strategy across multiple industries, and has also run multi-million dollar businesses. Jay enjoys helping companies and individuals craft and communicate their value proposition to their audience.

LinkedIn: https://www.linkedin.com/in/jayshah22/