What Will You Learn?

  • Segmentation by Customer Workflow

    Discover new customer segments to drive revenue growth. Prioritize attractive segments for product development and go-to-market optimization.

  • Segmentation by Customer Application

    Revolutionize your segmentation strategy with the "jobs-to-be-done" framework. Ensure that you are not missing out on attractive segments resulting from changing customer trends and applications.

  • Pricing Segmentation

    Different customer segments value product features and benefits differently. Ensure that your pricing strategy is tailored to the target customer segments and their specific needs.

  • Segmentation by Customer Journey

    Customer journey needs vary from one stage to another and also based on complexity and average selling price of purchase. Segment your customer journey mapping based on such differences for more impactful go-to-market strategies.

Why buy the course?

A small investment in example-based learning can uncover significant revenue growth, go-to-market optimization, product development, and pricing improvement opportunities.

Imagine discovering attractive, but underserved, customer segments with growth potential! Wouldn't that make you the marketing genius in your team?

  • $14.00

    Compare to theory-based courses that can cost hundreds of dollars and can take months to complete.

    Quickly learn practical and useful B2B customer segmentation concepts, based on real-world examples, to help you get started quickly.

    Get started now

Course curriculum

Your Instructor

Experienced marketing leader and teaching enthusiast

Jay Shah

Jay has substantial experience transforming businesses with data-driven and customer-focused marketing initiatives, building highly engaged teams, and leading in global organizations, He has an illustrious career of 14 years in product management & marketing, digital marketing, data analytics, and pricing strategy across multiple industries, and has also run multi-million dollar businesses. Jay enjoys helping companies and individuals craft and communicate their value proposition to their audience.

LinkedIn: https://www.linkedin.com/in/jayshah22/