What Will You Learn?

  • Pivot Tables and VLOOKUPs

    Improve the lead conversion rate of your marketing funnel by using pivot tables and VLOOKUPs for data analysis.

  • Statistical Data Analysis

    Make your lead qualification or lead screening more customer-friendly by using summary statistics and KPIs for decision-making.

  • Scientific Decision-Making

    Use hypothesis testing to evaluate web UX decisions and ensure whether an improvement or decline in a metric of interest is statistically significant (valid) or is caused by some other reason.

  • Predictive Analytics (Regression)

    Predict order volume based on customer interaction variables—such as marketing spend, web traffic, lead volume, and discount programs—that can be used as leading marketing indicators.

  • Note

    This course focuses on applications of these data analytic tools to real-life B2B marketing situations and helps you understand how to use these tools in your business context. It does not teach these analytical tools.

Why buy the course?

A small investment in example-based learning can improve your company's marketing ROI while helping you pick up an in-demand skillset.

  • $29.00

    Compare to theory-based courses that can cost hundreds of dollars.

    Get real-world examples, coupled with spreadsheet-based analysis to help you get started quickly.

    Get Started Now

Course Format

Introductory videos, PDF lessons, spreadsheets with mock data and analysis, knowledge check questions, and course completion certificate.

Given the quantitative nature of subject, the primary delivery format is rich PDF lessons with real-world scenarios and analyses based on mock data. Each chapter also has knowledge check questions to help you check your understanding of the acquired knowledge and skills.

As a bonus, you will receive the spreadsheets with mock data and analysis for each topic so that you can deep-dive into the data, and even start with your own analysis quickly.

Course Curriculum

Know Your Instructor

Experienced marketing leader and teaching enthusiast

Jay Shah

Jay has substantial experience transforming businesses with data-driven and customer-focused marketing initiatives, building highly engaged teams, and leading in global organizations, He has an illustrious career of 14 years in product management & marketing, digital marketing, data analytics, and pricing strategy across multiple industries, and has also run multi-million dollar businesses. Jay enjoys helping companies and individuals craft and communicate their value proposition to their audience.

LinkedIn: https://www.linkedin.com/in/jayshah22/

What Learners Are Saying

A very different way of learning!

Senior Product Manager at Amazon

I love the fact that the course focuses on real life examples versus theory. It's much better than the traditional way of learning. The first two chapters do a great job of setting context and allowing the learner to quickly start applying data analytics tools to their situations. I found the last two chapters to be very intriguing. These chapters have nudged me to learn more about hypothesis testing and predictive analytics. I look forward to more such example driven courses.

Course Bonuses

  • Real-World Examples

    Based on real-life B2B marketing situations encountered in my professional career

  • Spreadsheet-Based Analysis

    Analytical tools with mock data that can help you get started with your own analysis.

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Apply data analytics for making effective marketing decisions

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