What Will You Learn?

  • Value Based Pricing Strategy for a New Product

    Use Value Quantification or Value Difference with competitive products for a successful pricing strategy.

  • Market Driven Pricing Strategy for a New Product

    Deploy customer focused Price-Performance Analysis to effectively price an NPI and set it up for success.

  • Good-Better-Best Pricing

    Respond to lower competitive prices effectively without discounting your entire portfolio and attract new customers with the good-better-best pricing approach.

  • Price Capture

    Increase your gross and operating margins and mitigate the effects of inflation on cost of goods by increasing pricing just slightly.

  • Managing Impact of Foreign Exchange Rates

    Manage your revenue, margins and volume better by changing prices in local currencies to account for moving FOREX rates.

  • International Pricing Management

    Get better operational control over your international pricing and make it more consistent and better informed by market dynamics, go-to-market costs, and exchange rate factors.

  • Pricing Implications of Sales Programs and Promos

    Learn how to make your sales programs and promotions impactful. Use them sparingly but strategically to avoid margin erosion.

  • Fixing Price Leakages

    Discover a new process to identify price leakages and discounting and get sales and marketing management to partner together and act on them.

Why buy the course?

A small investment in example-based learning can improve your company's profitability and revenue.

Imagine growing your operating income quickly without having to to grow volume. Wouldn't that make you the product marketing genius in your team?

  • $49.00

    Compare to theory-based courses that can cost hundreds of dollars and can take months to complete.

    Learn practical and useful pricing concepts, based on real-world examples, in a few days. Get spreadsheet-based pricing tools to help you get started quickly.

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Course Format

Introductory videos, PDF lessons, spreadsheets with mock data and analysis, knowledge check questions, and course completion certificate.

Given the quantitative nature of subject, the primary delivery format is rich PDF lessons with real-world scenarios and analyses based on mock data. Each chapter also has knowledge check questions to help you check your understanding of the acquired knowledge and skills.

As a bonus, you will receive the spreadsheets with mock data and analysis for each topic so that you can deep-dive into the data, and even start with your own analysis quickly.

Course curriculum

Know Your Instructor

Experienced marketing leader and teaching enthusiast

Jay Shah

Jay has substantial experience transforming businesses with data-driven and customer-focused marketing initiatives, building highly engaged teams, and leading in global organizations, He has an illustrious career of 14 years in product management & marketing, digital marketing, data analytics, and pricing strategy across multiple industries, and has also run multi-million dollar businesses. Jay enjoys helping companies and individuals craft and communicate their value proposition to their audience.

LinkedIn: https://www.linkedin.com/in/jayshah22/