What Will You Learn?

  • Customer Benefit Value Proposition

    Learn how to move from a messaging strategy focused on product features to customer benefits and higher-order outcomes.

  • Competitive Differentiation Value Proposition

    Learn how to differentiate against competitive solutions by focusing on strengths of your products and deploying FUD (fear, uncertainty, doubt) for competitive solutions.

  • Customer Application Value Proposition

    Learn how to move customers from status quo and trigger their need to buy a new product by focusing on customer applications, jobs-to-be-done, and pain points.

  • Punchy Messaging

    Capture attention of customers with outcome-driven messaging that resonates with customers.

  • Impactful Copy and Content

    Improve customer engagement with your copy and content to drive success with lead generation and website conversion.

  • Effective Sales Enablement to improve Win Rate

    Improve the effectiveness of your sales teams to showcase the benefits of your products and solutions to customers effectively.

Why buy the course?

A small investment in example-based learning can increase the impact of your messaging, copy, content, and sales enablement tools.

Imagine improving your web conversion rate and sales win rate by better highlighting the value proposition of your offerings. Wouldn't that make you the marketing genius in your team?

  • $19.00

    Compare to theory-based courses that can cost hundreds of dollars and can take months to complete.

    Quickly learn practical and useful messaging concepts, based on real-world examples, to help you get started quickly.

    Get started now

Course curriculum

Your Instructor

Experienced marketing leader and teaching enthusiast

Jay Shah

Jay has substantial experience transforming businesses with data-driven and customer-focused marketing initiatives, building highly engaged teams, and leading in global organizations, He has an illustrious career of 14 years in product management & marketing, digital marketing, data analytics, and pricing strategy across multiple industries, and has also run multi-million dollar businesses. Jay enjoys helping companies and individuals craft and communicate their value proposition to their audience.

LinkedIn: https://www.linkedin.com/in/jayshah22/