6 Courses to Transform Your B2B Marketing Strategy

Move from "Product" to "Solutions" for customer needs. From "Promotion" to "Educating" customers on their applications. From "Price" to "Value" delivered. And from "Place" to providing ease of "Access" to information.

  • Customer Journey and Go-to-market Strategy

    Learn why customer journeys are important, how the voice of the customer can be a great tool to discover customer journey, and why it's critical to have your go-to-market strategy be informed by customer journey insights.

  • Leading with Customer Applications

    Learn how to engage with customers earlier in their journey to generate influence and preference for your products later on. Trigger your customers to move from status-quo and prefer your solutions over your competitors' by focusing on their jobs-to-be-done and pain points.

  • Strategic Messaging Using Value Proposition Design

    Differentiate your products and solutions by focusing on customer outcomes. Increase the impact of your B2B Marketing messaging, copy, content, and sales enablement tools.

  • Customer Segmentation Strategies and Models

    Deploy the "Jobs-to-be-done" framework to add strategic depth to your segmentation model. Uncover opportunities for revenue growth, go-to-market optimization, product development, and pricing optimization by discovering and targeting attractive customer segments.

  • Pricing Management to Drive Revenue and Margin Growth

    Transform your B2B Pricing Strategy from "Price" to "Value". Explore new Pricing Strategies and learn how to effectively use Pricing as a Revenue and Margin Management tool. Learn fast, apply faster from real-world examples and spreadsheet-based analysis tools.

  • Using Data Analytics for Decision-making

    Discover applications of data analytic tools to real-life B2B marketing situations and understand how to use these tools in your business context. Uncover breakthrough marketing insights by learning from real-world examples, spreadsheet-based analysis, and knowledge checks.

Why get the ValuZition B2B Marketing Strategy Specialization?


A small investment in example-based learning can drive your company's revenue growth, profitability, marketing ROI, and CX.

Wouldn't that make you the marketing genius in your team?

  • $99.00

    Compare to theory-based courses that can cost hundreds of dollars and can take months to complete.

    Learn practical and useful B2B Marketing concepts, based on real-world examples, in a few days, from an accomplished B2B Marketing Leader.

    Register Now and Save $90

6 Courses, 100+ Lessons

Including Videos, PDFs, Quizzes, Tools, Frameworks, and Spreadsheet based Analyses.

Your Instructor

Learn from a seasoned B2B marketing leader with proven success in driving growth.

Experienced marketing leader and teaching enthusiast

Jay Shah

Jay has substantial experience transforming businesses with data-driven and customer-focused marketing initiatives, building highly engaged teams, and leading in global organizations, He has an illustrious career of 14 years in product management & marketing, digital marketing, data analytics, and pricing strategy across multiple industries, and has also run multi-million dollar businesses. Jay enjoys helping companies and individuals craft and communicate their value proposition to their audience.

LinkedIn: https://www.linkedin.com/in/jayshah22/